The client: Jekyll & Hyde is a coffee shop in Tel Aviv. It is located in the city center, looking cozy and hype. In the mornings, it is dressed up for a breakfast in London. At night, the place turns into a cocktail bar.
The mission: to create a total look of an industrial urban environment which is at the same time also welcoming and amiable. Located at the heart of the White City, we wanted to make it look timeless, so that young crowd will never get tired of it.
The creative process: we realized the importance of creating a hospitable space - one that feels edgy and inviting. When people feel comfortable to be themselves, they do their most creative thinking, speaking, and listening.
we had to Pay attention to the reason why this particular coffee shop will bring people together. Knowing the purpose enabled us to consider and choose the most important elements of interior design.