OUR UNIQUE STORY TELLING THROUGHT SENSATION, EMOTIONS , COLOURS & VISUALS WILL TELL YOUR STORY
Apharsec, based in London, is a unique fashion brand for trendy young women. Recognizing the fact that styles change constantly, and depend on mood, the brand allows for the tailoring of unique moments in day-to-day life, with the help of a fingernail stamp, t-shirt. a bold bag, or hand-crafted jewelry.
the brand has entrusted us with the creation of the concept, the branding and the product design/
After the creation of the typography and the logo, wehave created a very sensory language deriving from fashiontrends. The range offers three mainset of stamps and one limitededition set.We have interpreted classic fashion trends and modern ones into a total language for this fashion brand.
This brand had to appeal to upmarket audience in London, keeping away from cheap and common perception of the nail beauty industry. We had to make it sparkle with fashion. Londoners have seen everything and it was quite challenging to make them want to get to know a brand with a new promise.