MY VISION HAS ALWAYS BEEN TO DEVELOP A STRAND OF ART OR A STYLE OF COMMERCE THAT OOZES AN INTIMATE AND HARMONIOUS BALANCE BETWEEN THE TWO.
Apharsec, based in London, is a unique fashion brand for trendy young women. Recognizing the fact that styles change constantly, and depend on mood, the brand allows for the tailoring of unique moments in day-to-day life, with the help of a fingernail stamp, t-shirt. a bold bag, or hand-crafted jewelry.
What was our mission?
Entrusted with the creation of a product design concept for an upmarket clothes shop in London, Envisage had a clear aim for this project: Appeal, through a refined and attentive artistic process, to an upmarket female shopper.
What was our creative process?
First, there came the stenciling and cultivation of typography and the logo for the brand. At Envisage, we have carefully created a sensory language derived from the tessellating movements of the fashion industry and its trends. As with many of our projects, we find great value in combining new, fresh motifs with classic art.
This heavily influenced our sensory language and allowed us to develop each stage of our design process with greater success. One such stage was the creation of a limited edition stamp set for Apharsec, inspired by classic trends in fashion. As aforementioned, our audience was an upmarket base in London. Thus we deviated from artistic or thematic cliches and those related to some aspects of the fashion industry. Instead, we challenged our audience, understanding them to be cosmopolitan shoppers in a major, fast moving capital