OUR UNIQUE STORY TELLING THROUGHT SENSATION, EMOTIONS , COLOURS & VISUALS WILL TELL YOUR STORY

The client: my pleasure healthy snacks.

The mission:
we were requested to create a whole new branding for a healthy snacks company, while bearing in mind that the products should project that healthy lifestyle is available at hand reach and not time consuming.

This was achieved by illustrations which demonstrated urban everyday life situations of the target audience.

The creative process:
the packaging was the most important component in the positive approach we wanted the clients to adopt toward the snacks. The packs slightly like milk cartons, with one major difference: they had die cuts on the side of the pack, rather than on the upper or middle locations. The dies looked like a part of the illustration. the illustrations tried to tell a story through a number of different packages, so that the clients would never get bore staring at the products.