OUR UNIQUE STORY TELLING THROUGHT SENSATION, EMOTIONS , COLOURS & VISUALS WILL TELL YOUR STORY
Sabon is a bath and body products store chain based in Israel with branches all over the world.
to create sensual elegant European brand with hints of mystery and out of the box elements
Inspired by the queen Elizabeth the 1st bath rituals Marchio d’oro has rebranded the entire products line. One of the main ideas was to reinvent contemporary fabrics as textures for the packages. Each line had its unique theme combining the good old features with modern chic so that younger audience could connect with the look and feel.
The body oil, for instance, got the look and feel of the Elizabethan era through the this particular historical period’s details: a sofa designedat that period inspired us to adopt one of itsextinct details – a crown. This crown was reborn on the packages but in an illustrative way. It was not entirely transparent but rather more insinuated.
At first, the gift boxes were in a shoe box shape. Our change was to make the boxes look more like a magician’s hat box. The lid ornaments were taken – believe it or not – from a sandal we saw that day in a window shop.
The work process involved numerous details, some of which were developed in collaboration with ceramic artists, candle makers and binderies. The project included packagingof products, concept design and graphic and product design.